About Company
We are a group of management professionals with the savvy for digital marketing and brand building, all set to support small and medium-scale enterprises and entrepreneurs. A couple of young passionate minds set forth to form Why Shy to help you bridge the gap between -what you are now, and what you could be and give small and medium enterprises and entrepreneurs the freedom to take their growth to the next level. What makes us unique is the network of brilliant professionals, who form the think tank and the execution team. In today's digital era where there are countless marketing channels evolving, we aspire to deliver research-based marketing solutions well within the resource constraint at the price that is value for money.
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SEO Executive![This is a Work-from-Home Job. Work-from-Home Job](https://www.xcruit.com/images/wfh-logo.svg)
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Roles and Responsibilities:Develop optimization strategies that increase the company's search engine result rankings.Research SEO keywords to use throughout the company's website and marketing materials.Set measurable goals that demonstrate improvement in marketing efforts.Monitor daily performance metrics to understand SEO strategy performance.Collaborate with the marketing department to manage SEO strategy.Ensure End to End Mapping of Customer Journey in Google Analytics.Write compelling and high-quality website content, Meta Tags for website and Landing Pages.Manage SEO Strategy execution in accordance with the SEO KPIs.Devise SEO content strategies & link-building campaigns to achieve higher rankings in Search Engines.Monitor and resolve customer tracking through various Interfaces - GA, GTM, etc.Use Google Tools such as webmaster & analytics to evaluate current progress/issues.Coordinate with Technical Department to get the Technical Issues resolved.Update content and website links for maximum optimization and search engine rankings.Required Candidate profile:Proven SEO experience both Off Page & On Page.Up-to-date with the latest trends and best practices in SEO and ASO.Must have good communication skills and ability to handle clients (for Senior SEO executive).Understanding of Google SEO Updates and Algorithm changes.Good knowledge on Anchor Text and Internal Linking Concept.In-depth experience with website analytics tools (e.g., Google Analytics, Net Insight, Web Trends)In-depth experience Knowledge of ranking factors and search engine algorithms.Up-to-date with the latest trends and best practices in SEO and SEM.Must be able to deliver growth in keyword rankingHands-on SEO experience in creating quality backlinks on High authority websites.Execute back linking exercise effectively to improve rankings on Targeted Keywords as per given timelines.Proficiency in MS Office (Excel, Word, PowerPoint).Experience working with popular keywords tools (Google Keyword Planner, SEMrush, etc.)Technical Site audits analysis, recommendations and implementationsKeyword Research and Competitor Analysis.Have good interpersonal and teamwork skillsComfortable working in a dynamic and fast-paced work environment.Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing will be an added advantage.
Web Development Intern![This is a Work-from-Home Job. Work-from-Home Job](https://www.xcruit.com/images/wfh-logo.svg)
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Selected Intern Day-to-Day Responsibilities-Working on UI/ UX of web pages.Integrating pages to servers.Optimizing the web pages and pages load speed.Learn to architect, develop and maintain front-end libraries.Contribute to the backend responsibilities as and when required.Opportunity to learn WordPress, PHP & Frameworks.Required Skills-Good problem-solving skills.Excellent verbal communication skills.Good interpersonal skills.Basic knowledge about the Web designing -HTML,CSS, JavaScript, jQuery, PHP etc.Candidate should be able to work individually without much guidance in achieving the targets.
Digital Marketing Intern![This is a Work-from-Home Job. Work-from-Home Job](https://www.xcruit.com/images/wfh-logo.svg)
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Selected Intern's day-to-day responsibilities include:1. Come up with process improvement initiatives and implement them2. Research and evaluate competitor marketing with a focus on content3. Publish content on various platforms and analyze traffic performance
Performance Marketing Executive![This is a Work-from-Home Job. Work-from-Home Job](https://www.xcruit.com/images/wfh-logo.svg)
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Job Overview:We are seeking a Performance Marketing Executive who will be responsible for planning, executing, and optimizing online marketing campaigns across various digital channels. The ideal candidate will have a strong analytical mindset, a deep understanding of digital marketing strategies, and a proven track record of driving growth through paid media.Key Responsibilities:Create and optimize paid social media campaigns (Facebook, Instagram, LinkedIn, Twitter, etc.) to increase brand awareness and engagement.Manage display advertising campaigns, including programmatic buying and retargeting strategies.Conduct keyword research, ad copywriting, and A/B testing to improve campaign performance.Monitor and analyze campaign performance metrics, including CPC, CTR, CPA, ROI, and conversion rates.Use data-driven insights to adjust strategies and optimize budget allocation across channels.Collaborate with the content and creative teams to develop compelling ad creatives and landing pages.Stay up-to-date with industry trends, algorithm changes, and best practices in digital marketing.Prepare and present regular performance reports to stakeholders, providing actionable recommendations for continuous improvement.Develop, implement, and manage paid search campaigns (Google Ads, Bing Ads) to drive traffic and conversions.